Endless Dolcevita

The dolce vita on TV: the new Disaronno commercial

An iconic commercial set in Rome, a city of unique and timeless beauty, uses evocative images to show the world of Disaronno, combining elegance and taste, tradition and contemporaneity, and unmistakable Italian style.

With intriguing black and white photography, the “Eternal City” is the perfect backdrop for a contemporary, charming and endless dolce vita, a desirable lifestyle that is part of Italy’s heritage. An iconic setting where style rules, along with the irresistible desire to spend time together, which is very much a part of “Made in Italy” DNA.

The new commercial depicts the most authentic essence of Disaronno, the world’s favourite Italian liqueur, which has captivated – and continues to captivate – entire generations all over the world with its great character, unique flavour and incredible versatility.